People Making Profits is a entrepreneurial support platform dedicated to helping individuals buy, sell, or grow businesses. We combine real-world business ownership experience, industry knowledge, and a nationwide referral network to guide clients through every stage of the journey. Whether you're exploring entrepreneurship for the first time or preparing for a profitable exit, we provide education, strategy, and hands-on support to help you reach your goals.

We provide a full suite of services designed to support business buyers, sellers, and entrepreneurs at any stage. Our core offerings include business brokerage services, business valuations, buyer and seller consultations, SBA lending guidance, and access to 401k rollover (ROBS) funding specialists. We also provide downloadable resources, tools, and nationwide referrals to trusted professionals such as commercial lenders, CPAs, attorneys, and franchise consultants. If we can’t personally assist, we’ll connect you with someone who can.

Our buyer support is hands-on and strategic. We start by understanding your goals, budget, experience, and timeline. Then we help you identify business opportunities that fit your criteria, walk you through financial statements, evaluate cash flow, and explain red flags to watch for. We assist with due diligence, negotiations, financing options, and next steps to ensure you feel confident throughout the process. Our goal is to shorten your learning curve, protect you from common mistakes, and help you secure a business that aligns with your vision.

When helping a business owner sell, we take care of everything needed to attract qualified buyers and secure the highest possible value. We assist with business valuations, financial packaging, confidential marketing, buyer screening, negotiations, and coordination with lenders, attorneys, and escrow. We also help owners highlight the strengths of their business and identify opportunities to increase value prior to listing. Whether you’re ready to sell now or planning for the future, we ensure the process is smooth, confidential, and structured for success.

No. While People Making Profits is based in California, we serve clients across the United States. We’ve built a large referral network of licensed brokers, lenders, consultants, and professionals in virtually every state. This means you can reach out from anywhere, and if we’re not licensed to complete the transaction ourselves, we will connect you with a qualified local expert. No matter where you live, you get guidance you can trust and professionals who can help move your deal forward.

No — your first consultation is completely free. This call is designed to help you gain clarity on your next steps, whether you're buying, selling, or simply exploring your options. There’s no pressure, no sales pitch, and no obligation. Many clients come with questions about valuations, financing, or strategy, and we’re here to provide insight and direction before you commit to anything. It’s a simple way to get expert advice without any upfront cost.

For business sales, we are typically compensated through a commission that is paid by the seller at closing. This means there is no upfront cost for sellers, and we only earn when the deal successfully closes. For clients outside our direct service region, we may refer you to a trusted partner—such as another broker, lender, or attorney—and in those cases, we may receive a referral fee. These fees never increase your cost; you pay the same rate regardless of whether a referral is involved.

Yes. We offer valuation guidance to help you understand what your business is likely worth in today’s market. During a valuation, we review your financials, cash flow, assets, competition, and industry trends. For owners who need a formal valuation—for example, for legal matters or financing—we can connect you with certified valuation professionals who specialize in comprehensive reports. Many owners start with our valuation estimate to decide whether now is the right time to sell or improve their financials for a stronger exit later.

That’s completely okay. Many people come to us simply to learn more about the process or to begin planning for the future. We offer educational resources, exit strategy planning, strategic advice, downloadable tools, and general guidance so you can prepare long before making a major decision. Whether you’re six months out or several years away, we’ll help you understand the steps you can take today — strengthening your position, increasing value, and ensuring you’re ready when the time to exit arrives.

Yes. We work closely with SBA lenders, 401k rollover (ROBS) funding experts, commercial lending partners, and alternative finance providers. We’ll walk you through the pros and cons of each option and connect you with professionals who can help you secure funding. Many buyers underestimate the financing possibilities available to them, and our goal is to help you understand your options, strengthen your application, and improve your chances of approval.

Absolutely. We assist individuals who want to purchase a franchise—new or resale—and help franchise owners who are ready to sell. Since franchise systems often have unique requirements, we also work with franchise consultants and brokers across the country to ensure you’re guided through the process correctly. Whether you're seeking a low-cost franchise or a high-performing resale, we can help match you to opportunities that fit your goals.

If you’re located in a state where we cannot directly facilitate the transaction, or if your deal requires a different expertise, we will refer you to a trusted partner in our nationwide network. You will still get guidance and support from us, and the partner we connect you with will take over the transaction. We may receive a referral fee when the deal closes, but this does not affect your cost. Our priority is simply to get you the right help.

Yes. Our Resources section includes checklists, buyer and seller guides, valuation worksheets, financing guides, and other tools designed to help you make informed decisions. These materials are regularly updated and are available in exchange for a simple form submission. Whether you're researching an acquisition, preparing your business for sale, or just learning the basics, these resources are created to give you clarity and confidence.

Booking a call is simple. Use our online scheduling link to choose a date and time that works for you. Once booked, you'll receive a confirmation email with a Zoom link for the meeting. During the call, we’ll dive into your goals, answer questions, and discuss the best path forward. Whether we’re the right fit or you need a referral to a partner, you’ll leave the call with clear next steps.